Serena Williams is getting some love ahead of her first round match at the US Open in a new Gatorade ad narrated by her friend Beyoncé.
The 23-time Grand Slam title winner is the subject of a short film that debuted Sunday night at the MTV Video Music Awards.
The ad begins with a little girl watching Williams play on TV. Beyoncé begins narrating as the words “For Serena, with love” fill the screen.
“When the world writes her down in history, we’ll start where she started — with love,” says the singer.
Beyoncé, 40, continues. “
Advertisements also feature other female athletes and young women, and include footage of Williams playing over the years, from Serena with beaded hair in her teens to Serena in her 40s, as well as her cameo appearances. It is Her daughter Olympia, 4 years old.
Mark Sandten/Bongerts/Getty Serena Williams
The ad says Beyoncé says Williams taught the world, “To feel like a queen is to wear the crown indefinitely. Cherish every muscle and every curve your body shows.” .
Williams showed us “a movement that always loved being a proud black woman, being a parent, being a dreamer, being a leader.”
“So when we write her down in history, no matter who you are or where you are, we’ll remember what she showed us: a movement to love you.”
British director Jake Nava wants to visualize “how Selena changed the game and inspired millions to love themselves and ignite their ambition” beyond tennis. I created an advertisement for “Love Means Everything” with the purpose.
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“Selena’s immense impact extends far beyond the court,” said Karen Thornton, Gatorade’s chief marketing officer. As a long-time member of the Gatorade family, Love Means Everything celebrates the empowerment movement and represents the love Serena embodies as she continues to inspire. The next generation.”
Sean Botterill/Getty Serena Williams
Earlier this month, the sports and fashion icon announced on Vogue’s September cover that she would begin her “evolution” away from tennis following the US Open.
“It’s like Serena’s evolution,” she said last week in a “champion conversation” with other tennis stars, including sisters Venus Williams, Naomi Osaka, Rafael Nadal and Nick Kyrgios, ahead of the tournament. explained further in the panel.
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She continued, “For me, I think a lot of people can relate to that. Sometimes a lot of people have a platform to talk about things they can’t really put into words or really talk about. It’s just… yeah, it’s just… evolution.
“I’m excited about what we’ve done so far and what new things we’ll continue to do,” she said.
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She added that she doesn’t know if the New York Grand Slam will be her last.
“I mean, I don’t know. I think so, but who knows?”
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“Maybe Australia?” co-host Sheinelle Jones wondered. today Shaw, about the 2023 Australian Open. “Yeah, no. I mean, I don’t think so,” said Serena.
“You never know,” added the tennis star. That’s the point.
Serena will face Montenegro’s Danka Kobinic in the first round of the tournament on Monday night at 7pm ESTPN.