Tennis legend Serena Williams has announced that this year’s US Open will be her final Grand Slam and is poised to focus on expanding her family and growing her various businesses.
It was fitting that GOAT, a fashion icon on and off the court, announced her retirement news in the September issue of Vogue magazine. Made the cover of Vog
Time and time again over the years, fashion has always been a means for her to express herself or deal with pop culture references in court.
Williams says it’s unfair that she has to stop playing to accommodate the physical demands of having children, but she loves being a mother. , says she doesn’t see the transition as a retirement, but as a new opportunity to cultivate other passions. “I am here to tell you that I am evolving away from tennis and towards other things that are important to me. Shortly after that, I started a family and I want to grow that family,” she wrote in a Vogue article.
Running the fashion brand and venture capital fund Serena Ventures, which has already raised $111 million since 2014, says Crunchbase, the star has a net worth of $260 million, even away from tennis. seems to never stop increasing .

Williams has always loved fashion and is considered one of the most colorful and stylish players in tennis. Her passion for fashion began long before the launch of her namesake collection in 2019.
After the birth of daughter Olympia with husband and Reddit co-founder Alexis Ohanian at the 2018 French Open, the all-black catsuit she wore to manage blood clots sparked controversy. Long before it even took off, Williams has been making a statement in her tennis attire.
When she first hit the tennis circuit in 1995, alongside sister Venus, Williams brought color and fun to the court with her beaded braids. Over the next few years, Williams became an ambassador for Puma. But it wasn’t until 2004, when she signed with Nike, that her tennis outfit became a powerful fashion statement, the same year she saw the many that laid the foundation for her 2018 French Open look. I put on the first one of all black clothes.
With Nike, Williams was able to incorporate elements of street and high fashion into her tennis fit. In 2005, she wore knee-high sneaker boots to match her matching lime green outfit at the Australian Open.
Williams isn’t afraid to have a say in her fashion choices.In 2013, Wimbledon’s strict all-white dress code may have been criticized for being elitist, but the player is top-notch. appeared wearing a white Nike blazer over his shirt.

She is also known for providing input into the game’s ensemble and the design of the Serena Williams Collection Streetwear with Nike. An off-court fashion enthusiast, Williams has a keen eye for incorporating streetwear elements into her tennis attire. She collaborated with the late Virgil Abloh, designer of her streetwear brand Off-White, for her tutu black and lavender one-piece that was launched alongside Nike at her 2018 U.S. Open. wore a version
Her love of design extends far beyond the courtroom. One of the world’s biggest fashion and well-attended red carpets. Her carpet. A regular attender of the Met Gala, one of her events. I wore a dress from
In 2019, the tennis star launched her own fashion brand, S by Serena, offering body-inclusive smart casual womenswear. She also launched her Serena Williams Jewelery, her accessories brand of ethically sourced diamonds.
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