Today, it is a known fact that the majority of Indian millennials prefer healthy foods to high-calorie junk foods. Even before the pandemic, demand for natural and organic products was growing steadily, but Covid-19 is having a dramatic and lifelong impact on the diet of urban Indians. This, in turn, has helped artisan food brands grow rapidly across the country. This indicates that there will also be significant changes in people’s future eating patterns.In addition, the growing awareness of healthy foods, globalization, and the trend toward fitness are also changing the eating patterns of the general population. . Urban consumers are increasingly demanding healthier food and drink options without having to compromise on health or taste. With easy access to a wide variety of organic foods and commodities produced through organic farming, these factors are a complete game-changer in terms of what well-exposed individuals buy and consume on a daily basis. Let’s take a closer look at some of the trends shaping the new eating habits of urban Indians.
2020 saw a big shift towards vegan and organic diets. People will become more conscious of what they put into their bodies, and the market will see an explosion of “vegan” companies. Across the country, a large number of small businesses have stepped into the product space, promoting products made from plant-based foods. The majority of Indian food is already vegan friendly, so adapting to this is almost natural for most Indians. We are reaching new heights due to the growing awareness of the effects of the diet on people.
According to the FICCI-PwC report, “The Changing Landscape of the Retail Foodservice Industry”‘, Rising disposable income, coupled with internet penetration and smartphone usage, has increased the demand for specialty and gourmet food products in India. A growing number of gourmet food businesses offer prepackaged and unpackaged options, with great taste and health checks.
Artisan foods such as handcrafted breads, pastries, chocolates and cheeses are typically characterized as having authentic, natural qualities that combine high quality, fresh ingredients with artisanal passion. With the demand for organic, vegan, sourdough bread growing daily, more and more people are opting for these fresh, healthy breads made without preservatives and eating them without hesitation.
Consumption of non-alcoholic beverages by young Indians is steadily increasing. These beverages include ready-to-drink teas, yogurt and dairy drinks, sports and performance drinks, functional milks, fortified waters, energy drinks, fortified fruit drinks, juices and kombucha. From elegant sparkling water that can be used as a mocktail to non-alcoholic spirits, it is gaining popularity. Young Indians are looking for healthier alternatives to sugary and preservative-laden sodas and juices. These functional drinks help boost immunity and digestive health, while also rewarding your taste buds.
As such, Indian consumers are becoming more health conscious and opting for organic products as their health benefits are guaranteed. There is growing awareness of how vulnerable our food sources are to disease and climate change. Positive eating habits brought about by lockdowns included increased consumption of fresh foods, especially fruits and vegetables, and increased home cooking. These factors have led to a growing number of brands offering naturally sourced, non-synthetic, organic products that not only nourish the body, but can boost overall health and immunity.
Disclaimer
The above views are the author’s own.
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