With the summer movie season winding down, US cinemas are looking to reinvigorate interest in moviegoing on National Cinema Day.
The Cinema Foundation, the nonprofit arm of the National Association of Theater Owners, announced the event on Sunday, according to the Associated Press. of screens join. For reference, there are about 40,700 theater screens in the country.
More from Variety
“After this summer’s record-breaking return to cinema, we wanted to do something to celebrate moviegoing,” said Jackie Brenneman, president of the Cinema Foundation, in a statement. We do that by giving a ‘thank you’ to the moviegoers who made it happen, and a special treat for those who haven’t returned yet.”
Just as the summer box office momentum has almost completely died down, National Cinema Day has arrived. In total, he grossed $52.7 million in theatrical releases this weekend. It’s his worst weekend since February, with new releases “The Invitation,” “Three Thousand Years of Longing,” and “Breaking” all scoring fairly paltry opening numbers.
Movie theaters hope National Cinema Day will revitalize movie-going during the fallow season while also sparking buzz about upcoming releases for the fall season. Organizers have also reportedly described the initiative as an attempt to become an annual event. This is the first movie discount event of this scale.
The event also marks the Labor Day weekend release of “Spider-Man: No Way Home, The More Fan Stuff Version,” an expansion to last year’s holiday season’s Marvel mega-hit that grossed $804 million at the domestic box office. match.
UK cinemas have also set up their own National Cinema Day event, which also takes place on September 3rd.
Interested consumers can check which locations nearby are participating through the event’s official website.
VIP+ Analysis: How to Solve Cinema Supply Problems
best of variety
Sign up for Variety’s newsletter. Follow us on Facebook, Twitter, and Instagram for the latest news.
Click here to read the full article.