As the 2022 US Open kicks off, tennis fans are flocking to see Serena Williams’ farewell performance at Arthur Ashe Stadium.
The US Tennis Association told FOX Business that the “Serena effect” has seen demand for tickets skyrocket, with average prices on the resale market jumping 68% and watching her take the court solo at Flushing Meadows. He says he is. The price for this year’s women’s final has increased from $768 to her $1,289, a 37% increase from the previous most expensive final in 2019.
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“Ticket sales have been very strong,” Danny Zausner, chief operating officer of the United States Tennis Association, told FOX Business. “This year we are on track to break the 2019 record, and that was before Serena announced it would be her last Grand Slam tournament.”
Williams, a six-time U.S. Open champion and 23-time Grand Slam champion since the 1998 Australian Open, will team up with sister Venus for the first doubles since the 2018 French Open. is. The two were given wildcards by the USTA.
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Novak Djokovic, meanwhile, has been on the sidelines this year after abstaining from travel to the United States for refusing to comply with COVID-19 vaccination requirements. After a successful 2021, winning three titles, Djokovic refused to get his COVID-19 vaccine, thus losing his chance to contest his 22nd Grand Slam singles title.
Still, Zausner said the tennis star’s absence hasn’t affected ticket sales.
“Ironically, Novak was here last year during the pandemic,” Zausner said. “We love him here and we know fans want to see him, but that hasn’t affected ticket sales this year.
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Fan voter turnout is keeping pace with inflation, with tournament fan-favorite Honey Deuce cocktails hitting $22 a drink.
“Obviously, the prices of some groceries have increased. Many of them have remained the same, but the costs have increased,” said Zausner. “Unfortunately, that means the prices we’re selling have gone up, and some items have gone up as well. Inflation hasn’t stopped us from coming here.
Last year, less than 3% of our fans were from overseas. That number is closer to 14-15% for him this year, despite rising prices for flights and hotels.
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