Serena Williams fans want honey deuces to drown their sorrows after the six-time US Open champion was eliminated after losing a three-hour brawl to Australia’s Ajra Tomljanovic in what could be the final match of her glorious career You might think that. But pain relief doesn’t come cheap.
Made with the tournament’s signature drink, Chambord (a black raspberry liqueur) and freshly squeezed lemonade, the Gray Goose vodka-based cocktail is adorned with three honeydew melons (shaped like tennis balls). $22 this year, a 10% price increase from 2021. It almost doubles its $12 price tag when it debuted in 2007.
Until this year, honey deuce prices were rising faster than inflation. From 2012 to 2022, beverage prices increased by 57% (from $14 to $22) and the consumer price index increased by 29%. The biggest rise occurred between 2017 and 2019, with the price rising from $16 to $18, up 12.5%, while the CPI was up only 4% of his.
CPI measures the change in average price over time for a given market basket of goods and services, including food and beverages, but not expensive cocktails.
While the latest Honey Deuce pricing has gone wild on social media, William’s last major appearance is likely to break many records. It was selling 3,200 tickets a day. Over 16,500 tickets flew out the door the day after she revealed her plans, a whopping 515% more than her.
The “Selena effect” and the post-pandemic boom have also impacted merchandise sales. According to Mary Ryan, USTA merchandising director, sales in her first four days of the tournament were up 34% year-over-year. Main her draw food and beverage sales are up 70% compared to 2021. Organizers expect her to sell 200,000 honeydews in two weeks, and by the end of the tournament, that number will be the highest ever sold and she will exceed 2 million.
“This weekend is the biggest party in New York,” said Ryan. “The crowds are big. Tennis, food, booze, and shopping are the best.” Ryan said most people stay on the property for six to seven hours. “So they’ve been eating and drinking a few times, and Raver His Day weekend sales are always very strong.”
Lucky ticket holders can enjoy world-class tennis and expensive drinks this weekend, but they’re not the only ones in town spending big bucks on booze. prices have increased significantly, with cocktails ranging from $18 to $24, depending on the region.
Big Mac Index aside, there’s a new index in town.