There’s a new effort to get people to check out non-beach attractions in Southwest Florida.
This effort may help you and others discover what one top travel reporter called Lee County’s “hidden gems.”
The Lee County Visitor and Convention Bureau invited CBS News’ Peter Greenberg for a week to produce a CBS show about the area’s hidden gems.
“There’s no disrespect to the beach. We have great beaches, right? I mean, right? But let’s leave the coastline and see what else to say,” Greenberg said.
Greenberg is one of the most recognized names in the travel industry.
He reported on it on CBS News and hosts the “The Travel Detective: Hidden Gems” TV series.
“I’ve been coming to Fort Myers for 25 to 30 years now, but this is an opportunity to see another Fort Myers,” said Greenberg.
Even when they hit the beach, it was more than waves and sand, like this trip to Bonita Beach to learn about sea turtles with the help of a group called Turtle Time.
“So our motto is not a gift shop, not a tour bus, not a brochure or a guidebook, but an accessible, immersive experience that people can do,” said Greenberg.
They covered many miles.
In Matlacha, they visited a ‘catch and cook’ that turns the idea of ’eating out on vacation’ upside down.
“I love the idea that if you go out and turn right at the right spot without crossing a specific bridge, you end up in a fish market where the fish literally come off the boat. But guess what, you can eat there now, and it’s so cool,” said Greenberg.
The purpose of the Visitors and Convention Bureau is not to discourage tourists from coming to the beach, but to expand the tourism base and attract new visitors who want to see things like Six Mile Cypress Thru and take a different kind of afternoon dip. to attract people. Water.
“Well, what we liked was actually Slough,” said Greenberg. “I mean, you go in there and you get wet, you get wet. There is a difference, as you know, a bog of stagnant water. Slough is water in motion, and what is in that water is interesting.”
And for those wanting to travel from southwest Florida, Greenberg said airfares are dropping.
He said he will start shopping now, but expects the best deals in early September, especially September 8.