The results of the 2022 JD Power Tech Experience Study have been released, providing a compelling take on how car buyers perceive innovation in the vehicles they buy. It came as no surprise that Texas-based electric car maker Tesla dominated the survey’s rankings, at least “unofficially.”
The 2022 JD Power Tech Experience Study will award points to automakers based on how their vehicle innovations are received by car buyers. In her release to the press, Kathleen Rizk, her director of user experience at JD Power, her senior benchmarking and technology firm, said in her press release that at this time, innovation is non-negotiable in the automotive segment. Disruption by tech companies like Tesla also underscores the need for innovation.
Automakers are scored out of 1,000 in what JD Power has dubbed the Innovation Index. According to the results of his JD Power Tech Experience Study in 2022, Tesla dominated the rankings with an Innovation Index score of 681. This is no surprise, as Tesla has been a technology-focused electric vehicle manufacturer since day one. It has been known that even older vehicles can be given new features, from entertainment to safety features, using software updates, usually free of charge, over the air.
Tesla received the highest Innovation Index score in the JD Power survey, but the consumer-insights firm noted that the EV maker didn’t qualify for any of the awards. This is because Tesla does not allow JD Power access to owner information in states where permission is required by law.
As a result, Genesis is the official highest-ranked automaker in the premium segment in the 2022 JD Power Tech Experience survey, with an Innovation Index score of 643, nearly 40 points behind Tesla. Cadillac with 584 points and Mercedes-Benz with 539 points officially rank him second and he third in the premium category of the survey. Hyundai, the parent company of Genesis, scored the highest among mass he market brands with an innovation index score of 534.
Observations uncovered by JD Power’s research show that consumers are actually paying more attention to technology than just its capabilities. itselfbut technical features that jobAs automakers roll out more advanced technological features, it opens the door to more potential problems. This was the case with fingerprint readers in cars, which car buyers complained that they tended not to work. This was especially troublesome for car buyers, as fingerprint reader technology generally works fine on consumer devices such as mobile phones and laptops.
The survey also notes that dealers and companies who take the time to teach car buyers how to properly use the vehicle’s technical features are highly valued. “As a result of dealers demonstrating nearly all advanced new technology, owners are less likely to abandon the technology after trying it. Dealer education of new owners improves the overall ownership experience.” JD Power said in a press release.
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