Jackie Friedman, President of Nexion Travel Group, addressed the nearly 600 travel advisors and supplier partners at this year’s Connexion Annual Conference at the Disneyland Resort hotel, saying, “‘I want you to I couldn’t be happier to be able to say, ‘He said,'” he said. at Anaheim, California. Friedman predicted a golden age of travel was on the horizon, referring to last year’s conference for the first time since COVID-19 disrupted the travel industry.
Based on the number of Circle of Excellence winners the host agency has seen this year (140), this is the most in the company’s history, and the golden age of travel has truly arrived. (Circle of Excellence winners are recognized for achieving high sales targets using Nexion Travel Group’s preferred suppliers.)
In his keynote on the second day of the conference, Friedman said, “We’ve all been through some very difficult times. We’ve agreed not to talk about it, so I’m not going to talk about it.” , we’ve learned something, haven’t we? We’ve learned that this industry is unstoppable.”
“Trip Advisor is here. ‘The last few years, even during the pandemic, we haven’t seen a slowdown in people wanting to get into this industry.'”
In 2022 alone, Nexion has hired nearly 600 new advisors, 60-65% of whom are new to the travel industry. Many other members have joined us in 2020 and 2021.
“This year, we plan to hire an unprecedented number of advisors,” Friedman said.
Despite a difficult start, many are successful. Robbie Hamida, his president and senior vice of agency operations at Nexion, said some of this year’s Circle of Excellence winners joined the industry during the pandemic. Even advisors who have been with Nexion for a long time are selling more than ever.
“We were looking at the top producers,” Friedman said. Seeing new people joining the network and seeing people achieve that level of visibility is very rewarding for me. ”
Three packed days
CoNexion will not announce any new major technology or program launches this year. This year’s CoNexion focuses on what advisors need most to make more money. Six informative general sessions, three keynotes, 48 educational workshops, a supplier round robin and a busy trade show.
During the welcome, Friedman challenged attendees to meet 10 new people and get the most out of the show.
“We didn’t coin the name CoNexion on our own,” she told Travel Market Report one-on-one. “It’s really about connecting. It may sound clichéd, but it really is a family, and each year more and more people join that family…these advisors are technically competitors, but they are I will not act on
Nexion Canada President Mike Foster also called on attendees to get the most out of the show.
“Make a plan, have some goals, find and meet partners you are working with, but also look for new companies you may not have worked with before.”
define what success is
One of the most important lessons Friedman passed on to attendees was her keynote address.
“Success is different for all of us. Don’t compare yourself to other travel advisors. And most importantly, believe in yourself.To be successful, you have to believe in your abilities.”
In her keynote, Friedman equated being a successful advisor with writing your own 10-chapter story, whatever that means for each individual.
Chapter 1 is about having a vision first.
“You need to know what you want your business to look like in three to five years. increase.”
In Chapter 2, make a plan.
“Your plan is the roadmap for your business. It has to be: a specific, measurable, achievable, relevant, time-bound outline of what to do and when.”
Examples of goals given by Friedman include earning a certain amount of commission over a 12-month period, strategically adding destination expertise to the agency, and obtaining certification within a specified period of time. It is included.
Chapter 3 is getting tactical.
“This is where you develop a tactical marketing plan that details the specific actions you are taking to grow your business.”
Part of that, she said, is determining target customers.
“These are people who are more likely to do the type of travel you want to focus on.”
Each Advisor’s business “story” includes chapters such as customer retention, customer qualification, partnership building, and work. of Continue your business, learning, engaging and having fun.
“Remember why you chose to work in this industry. For many of us it was because of our love of travel. Man, we’re in a great industry and most of us can’t think of doing anything else.The travel industry is in your blood, right? ”
Roadmap to success
At an executive roundtable for media in attendance at the show, Nexion Travel Group Senior Vice President of Agency Operations Robbi Hamida laid out a roadmap to success for Nexion University, one of the initiatives launched last year. provided the latest information.
Launched last year with about 691 documents, Hamida says it helps advisors “from A to B to C to D of what they need to know to run a business.” A year later, the resource has grown to over 1,000 documents of his.
In addition to helping advisors, Hamida said his roadmap to success has also helped Nexion operate.
“Because I can get answers at a glance, I have been able to reduce the number of phone calls and the volume of emails.”
Hamida also said Nexion has no plans to slow down its Roadmap to Success growth.
“We are happy with where we are right now. We need to take it to the next place we need it… Agents have given us a lot of feedback on what we are missing and we have taken them all into consideration. But it turned out to be a really great tool for agent learning.”