Luella fashion line design. (©Louellashop.com)
Women entrepreneurs in the United States create and run companies that create understated fashion and, in the process, dispel stereotypes about business and glamour.
According to Chicago-based marketing strategy firm MLC Media, modest clothing sales are one of the fastest growing segments in the global fashion industry, totaling an estimated $283 billion.
Modesto fashion is generally understood as less revealing, comfortable and fairly loose-fitting clothing than many contemporary styles. People who prefer the style covered with kimono usually dress modestly.
The need for such apparel is often driven by religious or cultural preferences, but entrepreneurs say women (and men) who dress modestly are more fashion-conscious than anyone else. They also come from diverse backgrounds, with different interpretations of humility and an interest in design ranging from luxurious evening and daywear to casual separates and sportswear. I’m here.
“I always tell my students: fashion industrythe keyword is actually industry.”
With the rapid expansion of consumer choice in modest fashion in the United States and elsewhere, “the industry has come to realize that narrowing its target market will limit profits, so it should be inclusive.” Something is in their best interest,” she said.
something for everyone
In 2011, Ibtihaj Muhammad, a fencer who would go on to win an Olympic bronze medal as part of the U.S. fencing team, joined her brother in launching a modest clothing line called Louella by Ibtihaj, filling the void of the U.S. market. aimed to deal with Fashion like Valentino Inspired by his house, Muhammad said he wants to create clothes that are “easy to wear, modern, luxurious, functional and stylish.” This line uses high-quality fabrics to create clothing that is cool and doesn’t restrict movement.
Ten years later, her label has fans all over the world. “Modesty is not just a trend, it is a way of life,” Muhammad said.
Darci Schurig, the founder of Las Vegas’ Pink Desert fashion line, released the brand’s first swimwear collection in 2017 and the first dress collection in 2018.
“My swimwear and clothes are trendy and understated, classic and feminine. It’s a concept. Her customers feel that modest swimwear looks good on all ages and body types.
Miami Modesto Fashion Week founder Norsham Mohammad Garcia estimates that the purchasing power of American Muslims exceeds $170 billion annually.
Fashion designers benefit from that purchasing power. According to Garcia, social media has created “modest fashion influencers,” people who love style within their faith and who have a “big impact” on the purchases of their followers. “For consumers, this shift is exciting and bold.”
Modest clothing for men isn’t talked about as much as it is for women, but it’s become more popular in the United States lately. It meets the requirements of men who want to scoop. Dallas-based designer Subhi Taha’s unisex Dār Collective label and Philadelphia-based Aneeq Apparel label are leading choices for American men looking for a stylish and understated look.
In womenswear, major fashion retailers such as Oscar de la Renta and Net-a-Porter cater, offering understated fashion capsule collections as part of their seasonal offerings.
Muhammad of the Louella label, one of the minority-owned companies that spearheaded the Modesto fashion movement, said: … fashion is what you make of it.