Imagine the aftermath of the festival. Fans depart in droves, leaving behind empty water bottles, disposable cups, wristbands, missing IDs, and even used whipped cream chargers.
For all the environmental lip service you hear from megastars, the carbon footprint of live entertainment has only recently received the attention it deserves. Trash is just one piece of that puzzle, and it’s now in the spotlight of Live Nation. event giant Pour $5 million into Turn Systems.
Live Nation claims Turn aims to help venues do away with single-use cups, and a series of trials so far have shown the system to work. About the venue We provide reusable cups and collection bins and operate our own dishwasher. According to the company, this is “700% faster for him than a conventional dishwasher.” For fans, reusable cups require no deposit and are handed out by default. Open a slot.
That’s it for many, but as an added return incentive, fans can also sign up via the app to participate in giveaways like free merchandise and “VIP upgrades,” Live Nation says. Perna during a call with Possibility Director Lucy August- TechCrunch. Behind the scenes, San Francisco-based Turn’s software tracks the number of cups returned to the system, and the company shares that data with venues.
Live Nation says it has piloted the technology at several events this year, including Lollapalooza, which recorded a 93% return rate. Not always that high. At Chicago’s Suenos Music Festival, fans returned only 58% of his cup. “We did a test run [Turn] We are now at several venues and major festivals and hope to see the results that we have done,” said August-Perna. Over 90%,” she added.
Data on exact global traffic is lacking, but it’s clear that single-use cups are harmful to the environment. 152,000 tonnes of carbon dioxide are released from a single-use cup of just 100 lbs. Far more disposable cups are consumed in other parts of the world. Starbucks alone consumes about 7 billion disposable cups each year (about half of the coffee brand’s 34,000 stores are in the US).
plastic and ppaper cups (usually plastic lining) that is Rarely recycled, bioplastics can come with their own environmental drawbacks. By comparison, reusable cups are climate-friendly as long as they are used repeatedly.
Live Nation said in a statement that it aims to “replace more than one million disposable cups this year” as part of its efforts to reduce its environmental footprint. To explore other ways to go plastic-free, the event’s promoter and ticketing company also partnered with Liquid Death, a canned water company that raised $75 million in a growth round earlier this year. I’m here.
Turn’s other backers include Anheuser-Busch owners AB InBev, Ashton Kutcher’s Sound Ventures, and major architecture firm Bjarke Ingels Group.
Other companies that have turned to technology to encourage reusable cups include British chains Costa Coffee, r.Cup and Ember.