The national cinema chain wants to spend the day at the cinema this weekend. More than 3,000 theaters will participate in the first-ever National Cinema Day on Saturday, September 3rd.
Movie theaters sell tickets for all movies for as little as $3, including more expensive formats like IMAX and 3D.
Jackie Brenneman, president of the non-profit Cinema Foundation, told CNBC Make It that the idea of a national cinema holiday had been in the works for well before 2020, but the Covid-19 pandemic has forced these closures. He said the plan had to be postponed.
After Regal Cinemas’ parent company, Cineworld, held a similar event in the UK in February with great success, Brenneman said plans to replicate the promotion across the pond began in earnest. said.
“It provided a model template for how to do something at that scale in the United States,” she says.
In addition to being a “thank you” to fans who came back to theaters in droves for the summer blockbuster season — for example, Tom Cruise’s “Top Gun: Maverick” grossed $692 million at the box office. It’s the sixth-highest-grossing film of all time — hopefully it’ll get people who haven’t been to the movies in years to visit their local theaters.
“It’s a chance [for moviegoers] I wanted to see the movie again, or perhaps the movie they were lost on,” she says. [to the movies in a while], this gives them a chance to see how great cinema can be. “
The flat price of $3 for all formats is also to encourage moviegoers to check out premium formats such as Dolby and IMAX.
“It’s an opportunity for people to try new technology and love it,” says Brenneman.
Here’s everything you need to know about National Cinema Day.
When is National Film Day?
The movie break will take place on Saturday, September 3rd.
Where can I buy a $3 ticket?
Tickets can be obtained by visiting your local theater box office, including top chains such as AMC and Regal, or by visiting an online ticket broker. For a list of participating theaters, visit the National Cinema Day website.
Please note that the $3 ticket price does not include taxes and is subject to third-party ticketing fees that the site may charge.
Which movies qualify for the $3 National Cinema Day promotion?
All movies currently showing in theaters are available for $3. The price is the same whether he is an IMAX or a matinee at 8pm.
Can I buy $3 tickets in advance?
Not only can you order your seats in advance, Brenneman actually recommends it.
“My advice is to buy tickets in advance,” she says. “If there’s a particular movie or a particular technology you’re excited about, buy your tickets early.”