“While Heinz is known globally for its iconic glass bottles, keystones and slow-pour ketchup, we see the stains we leave on our clothes as another iconic brand symbol and tell stories. We saw an opportunity to turn dirt into a statement.” Alyssa Cicerobrand manager, brand communication, Heinz. “This collection is a sustained celebration of the character that Heinz’s ketchup his stain adds to apparel and invites fans to embrace new iconic symbols.”
The HEINZ Vintage Drip collection was born at a time when eco-conscious Gen Z and millennial consumers are in ever-increasing demand for frugality in sustainable, one-of-a-kind clothing options. .Thread Up 2022 resale report We found that 62% of Gen Z and millennials would look for used items before buying new. The second-hand clothing market in the world growing up 127% increase by 2026. That’s three times faster than him for the entire global apparel market.
“At thredUP, we believe that all clothing deserves a second life, even victims of summer barbecues,” he says. Erin Wallace, Vice President of Integrated Marketing, thredUP. “We are thrilled to partner with iconic brands like HEINZ to create our first-ever line of ketchup-stained second-hand clothing and celebrate repurposing. Doing good for people and the planet. While the economy. We hope it will be a splash…error…drip!”
HEINZ Vintage Drip is only available at thredUP.com/HEINZ and 100% of the proceeds go to fight hunger To support global hunger relief. Deliberately designed to be size and gender inclusive and available in sizes XXS to XXL.Fans who can’t get it from the first day of release August 30, 2022there is another chance September 13, 2022, when more exclusive items are released. North Americans can stay on top of the latest drops, seek style inspiration from notable thrifters and streetwear influencers, and share their drips on social using the hashtag #HEINZVintageDrip. @ Heinz Also @HeinzkaWhen @ thread up.
About Kraft Heinz
At The Kraft Heinz Company (Nasdaq: KHC), our purpose, Let’s Make Life Delicious, is inspiring change. Consumers are at the center of everything we do. 2020 net sales of approximately $26 billion, we are committed to growing iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to grow across our portfolio of six consumer-driven product platforms. Maximize the abilities of Kraft Heinz. As global citizens, we are dedicated to making a sustainable and ethical impact while helping feed the world in a healthy and responsible way. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
About thread up
thredUP is transforming reselling with technology and a mission to inspire a new generation of consumers to think second-hand first. By making it easy to buy and sell used goods, thredUP has become one of the world’s largest online resale platforms for women’s and children’s apparel, shoes and accessories. Sellers love thredUP because it makes it easy to declutter their closets so they can unlock value for themselves or the charity of their choice while doing something good for the planet. Buyers love shopping value, premium and luxury brands all in one place with up to 90% off estimated retail prices. Our proprietary operating platform is the foundation of our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems, and data science expertise. With her Resale-as-a-Service at thredUP, some of the world’s leading brands and retailers leverage our platform to provide their customers with a customizable and scalable resale experience. thredUP has processed over 125 million unique pre-owned items from 35,000 brands across 100 categories. By extending the life cycle of clothing, thredUP will change the way consumers shop and create a more sustainable future for the fashion industry.
Sourcecraft Heinz Canada
