Multi-campus tour kicks off with national band battle houstonTexas, Celebrate Black excellence and inspire the next generation of Black leaders
new york state purchase, August 26, 2022 /PRNewswire/ — Music, sports, community, food, and culture are hallmarks of HBCU, and this year PepsiCo is committed to celebrating, uplifting, and engaging students as they prepare to enter the new year. , reviving the Historically Better platform.
Kicking off to coincide with the start of the HBCU football season at the National Battle of the Bands, PepsiCo will launch Historical Better: Powered by Pepsi Strong Together and Doritos Solid Black.
Kick off at the start of the HBCU football season at the National Battle of the Bands, Historically Good: Featuring Pepsi Stronger Together and Doritos SOLID BLACK A multi-campus tour that empowers and celebrates multigenerational black changemakers. The nearly four-month tour visits various locations and culminates in the SWAC Championship Game.
“Historically Better’s goal is to empower HBCU students with an end-to-end experience that harnesses the power of PepsiCo’s diverse brand portfolio to address injustice and inspire them by celebrating Black excellence in all its forms. to level the playing field for all.” Derek Lewis, PepsiCo, President, Multicultural. “Our wide range of programs demonstrate our commitment to HBCU across our brands and are designed to benefit students, alumni and fans alike. creating access to, spotlighting cultural changers and entrepreneurs, and engaging with HBCU students every step of the way.”
The program complements PepsiCo’s greater racial equality commitments for more than five years. $400 million Increasing Black representation at PepsiCo, supporting and enhancing Black businesses and voices, and investing in economic opportunities in the Black community. Programming brings to life his three pillars of his REJ: people, business and community.
- Human Resources – On-Campus Recruitment at HBCU:
- From interns to executives, HBCU talent, the next generation of black corporate leaders, will create opportunities to engage with PepsiCo through on-campus recruitment events. These efforts are intended to support PepsiCo’s Racial Equity Journey goal of increasing the proportion of black managers to 10% by 2025.
- Business – Elevate Black Voices and Business with Doritos Solid Black and Pepsi
- Celebrating Music, Food and Community Connections, Doritos Solid Black Features Doritos Solid Black Changemaker DJ Mr. Rogers and Spotlights Black Changemakers and HBCU Alumni Driving Culture Through Music-Driven Consumer Activation .
- Pepsi Dig Inn calls on people to step up their support for Black-owned restaurants and calls on Black restaurateurs to take advantage of the various resources, mentorship and training made possible by PepsiCo. Students are invited to support Black-owned restaurants in her HBCU tailgates across the country and can also be nominated for Pepsi Diguin’s Black His Restaurant Deliver program while enjoying delicious food and refreshing beverages. . We provide black-owned restaurants with know-how and financial resources to level up their digital and delivery presence.
- Community – Inspiring the next generation of HBCU students:
- Pepsi Stronger Together Ohio’s Saint-Martin de Porres High School marching band takes part in the National Battle of the Bands, the biggest stage of HBCU culture August 27thBy providing participation funding, Pepsi Stronger Together clevelandParticipate in Step and Stroll events to help represent the only non-local high school that allows youth access and exposure to HBCU educators and students.
- During the tour, Pepsi Stronger Together and Doritos SOLID BLACK will shine a spotlight on the DJs on the HBCU campus, receiving on-site support and coaching from celebrity DJs, including DJ Mr. Rogers, as well as a tour to help them pursue their dreams. provide financial support for Entered the entertainment industry while in school.
Fans should follow @pepsistrongertogether #HistoricallyBetter for more information on the Historically Better tour and recruitment efforts. Updates will be released as the event date approaches.
Pepsi Strong Together About Together
Pepsi Stronger Together (PST) is a national initiative to empower and engage communities across the country by providing customized programs and resources that bring people together. It was born out of the idea that more than ever before, we need to develop a sense of connection and belonging, starting with investing locally. Launched in May 2020 in response to the COVID-19 pandemic, PST worked with a network of partners across the South to shine a spotlight on essential workers on the front lines of various industries. Since then, PST has expanded its reach and impact through various partnerships and initiatives, including partnerships with NBA teams, community leaders, environmental and philanthropic organizations.
Driven by PepsiCo’s positive (pep+) vision of making positive change for people and the planet, Pepsi Strong Together Together continually evolves to meet cultural moments and meet the needs of communities around the world. . AmericaStay up to date and learn how to get involved at http://www.pepsistrongogether.com. Follow us on Facebook, Instagram and Twitter @pepsistrongertogether.
About Doritos
Doritos believes that boldness is in everyone. We advocate for someone who is true to themselves, lives life to the fullest, and takes bold action by stepping outside his comfort zone and pushing the boundaries. Doritos is one of his Frito-Lay North American brands, his $19 billion convenience food division of PepsiCo Inc. (NASDAQ:PEP) headquartered in Purchase, New York. For more information about Frito-Lay, please visit the company’s website at http://www.fritolay.com/ and Twitter. http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are loved by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo will generate more than $79 billion in net revenue in 2021, driven by a portfolio of complementary beverages and convenience foods that includes Ray’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and Sodastream. produced. PepsiCo’s product portfolio includes a wide range of delightful food and beverage products, including many iconic brands that each generate over $1 billion in estimated annual retail sales.
Guiding PepsiCo is our vision to become the global leader in beverages and convenience food by winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the heart of how we create value and growth by operating within the boundaries of the planet and creating positive change for the planet and its people. is. For more information, please visit www.pepsico.com.
source pepsico beverage north america
