The company will also further expand its presence in the sport and enter into multi-year partnerships. stanley black & Decker and its iconic brand are the “Official Tool Partner of NASCAR” and the “Official Tool” of all NASCAR owned and operated trucks.
Daytona Beach, Florida, August 26, 2022 /PRNewswire/ — NASCAR and stanley black & Decker (NYSE: SWK), the world’s largest tool company and leader in outdoor gear, today announced that American tool icon CRAFTSMAN® is returning as the title sponsor of the NASCAR Truck Series beginning in 2023. After serving as the title sponsor of the series, the NASCAR CRAFTSMAN Truck Series takes place at Daytona International Speedway from its inception in 1995 through 2008. February 17, 2023.
CRAFTSMAN® will return as the title sponsor of the NASCAR Truck Series beginning in 2023.
In addition to the title sponsor of the truck series, stanley black & Decker further expands its presence in the sport, designating the company and its iconic brand as the “Official Tool Partner of NASCAR” and the “Official Tool” of all NASCAR-owned and operated tracks for several years. Enter into a partnership.
“We are celebrating the return of the NASCAR CRAFTSMAN Truck Series with our customers, distributors and employees. Doug RedpathPresident of Hand Tools, Accessories and Storage stanley black & Decker. “From proud homeowners and homebuilders to car enthusiasts and master mechanics, CRAFTSMAN is the brand that generations have trusted to get the job done. and fans, and embodies the same hallmarks of the Craftsman brand.We look forward to returning to Daytona in 2023 to reunite with our loyal fans and begin this new chapter in NASCAR history.”
Title sponsorship of the NASCAR CRAFTSMAN Truck Series includes exclusive branding of vehicles, crew uniforms, trucks, and more, along with branding rights to the Triple Track Challenge and Championship races. It also serves as a platform to support new product launches, enhance seasonal promotions, and highlight the many ways CRAFTSMAN builds pride.
with NASCAR representatives as part of the NASCAR CRAFTSMAN Truck Series Title Sponsorship announcement stanley black & Decker unveiled the CRAFTSMAN Toyota Tundra truck with current truck series drivers at Daytona International Speedway. Zane Smith And the first truck series champion Mike Skinner.
stanley black & Decker Named Official Tool Partner of NASCAR
With a mission to honor the people who make the world, coupled with a history of enduring partnerships with NASCAR, stanley black & Decker and its brands such as CRAFTSMAN, DEWALT and MAC TOOLS Works at all NASCAR locations. The company’s tools are highly utilized by pit crews during big races, to teams responsible for building new race facilities across the country, creating unparalleled enthusiasm both on and off the track.
“stanley black & Decker is an innovative company with a rich history in our sport, and these new deals bring our brands together in an authentic and meaningful way. ” Darryl Wolf, Executive Vice President and Chief Revenue Officer of NASCAR. “We know NASCAR fans are loyal to the brand and we recognize how important Tool performance is in racing.This official partnership is the brand that started it all in the Truck Series. Excited to see how we can bring back a CRAFTSMAN and deepen our connection with the racing community.”
As an official partner of stanley black & Decker will have exclusive NASCAR marketing and promotion rights and will be a member of the NASCAR Fuel For Business Council.
ABOUT CRAFTSMAN®
CRAFTSMAN®, stanley black The & Decker brand has been an American icon trusted by homeowners, homebuilders, car enthusiasts and master mechanics since 1927, and today’s CRAFTSMAN® continues that legacy. CRAFTSMAN® has revived the long-established pride of superior quality with a focus on reliable and high performance tools, storage and equipment. In more places than ever, it’s easier than ever to get tools you can rely on for generations.For more information, visit www.craftsman.com or visit us on Facebook, Instagram and twitter.
About NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is the world’s largest motorsports sanctioning body. usa It is also the owner of 16 of the country’s leading motorsport entertainment venues. NASCAR competes in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, NASCAR Camping World Truck Series™) and four regional series (ARCA Menards Series™, ARCA Menards Series East & West, NASCAR Whelen Modified Tour™). It has been constructed. One local grassroots series (NASCAR Advance Auto Parts Weekly Series™) and three international series (NASCAR Pinty’s Series™, NASCAR Mexico Series™, NASCAR Whelen Euro Series™). The International Motor Sports Association™ (IMSA®) manages the IMSA WeatherTech SportsCar Championship™, America’s premier sports car series. NASCAR is Motor Racing Network, Racing Electronics, One Daytona. Daytona Beach, Floridawith offices in 8 cities nationwide North AmericaNASCAR sanctions more than 1,200 races in more than 30 US states. Canada, Mexico When Europe. For more information, see: www.nascar.com When www.IMSA.comFollow NASCAR on , Facebook, Twitter, Instagram and Snapchat (“NASCAR”).
about stanley black & Decker
headquartered in united states of america, stanley black & Decker (NYSE: SWK) is the world’s largest tool company, operating nearly 50 manufacturing facilities across the United States and more than 100 worldwide. Guided by purpose, our more than 60,000 diverse and talented employees build innovative, award-winning power tools, hand tools, storage, digital tool solutions, lifestyle products and outdoor products for the people who make the world. products, engineered fasteners and other industrial equipment supporting manufacturers, creators, traders and builders worldwide.The company’s iconic brands include DEWALT®Black Decker®artisan®Stanley®Cub Cadet®Hustler®and troybilt®Recognized for leadership in Environmental, Social and Governance (ESG) stanley black & Decker strives to be a force for good by supporting our communities, employees, customers and other stakeholders. For more information, please visit www.stanleyblackanddecker.com.
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