The price gap between luxury designer and fast fashion has never been greater. You can pick up a ditsy floral polyester dress for £15.49 from Chinese retailer Shein, but Net-a-Porter’s celebrity designer resort dress fits four numbers nicely. In particular, new designers have noticed the gap and designed clothes that offer quality at prices that don’t induce panic attacks.
“It’s a little strange,” says nine-month-old Anna Teurnell, founder of Swedish women’s clothing brand Teurn. “There should be more brands making quality clothes that customers can afford.”
Check out Teurn’s online shop for a chic hybrid shirt dress/coat in undyed organic cotton (£495, teurnstudios.com), an oversized polo sweatshirt in Italian cotton/wool mix (£300), or a pair with a flat front. can be obtained. Chino (£340). Teurnell focuses on strong yet understated designs, including bright cut tailoring and seasonally repeated knits. I want to be a brand that slows down a little. But she throws in her piece of curveball fashion, which Teurnell calls a “twist.” Silver glitter knee-highs for her boots (£630), a pop of bubblegum pink leather and a long fringed scarf to tie over a T-shirt.
Having held several senior creative positions at the H&M Group, including creative director at Finnish design brand Marimekko and head of design at Arket and & Other Stories, Teurnell has an impressive resume, both in clothing design and customer demand. I have accumulated a wealth of knowledge. “What I’ve learned with every brand I’ve worked with is to have the customer in mind, have price awareness and quality levels, and in any job, want to do what’s best for those standards and their customers. ,” she says.
“What I do at Teurn is very close to how I dress,” she says. вЂњI like a wardrobe that accommodates work, parenting, and hobbies.
King & Tuckfield
Inspired by the vintage styles of the 1950s and their generally laid-back approach to fashion, British women’s and men’s brand King & Tuckfield has seen steady growth since its launch in 2016. Weird colored shirts. “We are very funny about our colors.
The brand sells through its website and wholesales through Net-a-Porter, Mr Porter, Ssense and other luxury retailers, and Wood says customers are highly knowledgeable about quality, fit and fabrics. It is said that there is “Retailers put our products next to the general fashion brands because of the quality, but I wanted our clothes to be affordable. £250, but from the label next door it might be £750.Why do people have to cut the price?”
Fabrics are shared across both ranges, with a handful of fabrics and styles carried over each season. “Customers keep coming back for them, which means we don’t waste fabric or money designing a completely new collection each season,” says Wood. “We use up what we have.”
King & Tuckfield menswear took center stage this year — Donald Glover wore a yellow two-piece to the Oscars Vanity Fair party, and Chris Evans wore one of the retro-style knit shirts in this month’s ultra-budget Netflix movie. I wore man in grayObserving that both retailers and consumers are increasingly buying in the two ranges, floral has always been a favorite with King & Tuckfield men, but the brand has further streamlined its offerings. increase. Next season, King & Tuckfield will be gender fluid.
Daniel Jade Windsor got Yaitte (the Spanish word for yacht) started in 2017 when he spotted a beautifully dressed woman getting off a yacht in Saint-Tropez. A nautical-meets-urban vibe underpins the look—casually casual, with the signature Butcher rounded out by her striped shirt (£195, yaitte.com) and matching elastic-waisted her trousers. It is
Windsor previously worked as a designer for Zara and led the design of the pre-collection for Matthew Williamson. She is passionate about her fabrics and each one is made to order for her Yaitte. Her shirt fabrics are made in Italy, Portugal and Japan. But Windsor still sees her worth. “I like to buy beautiful clothes, but with my budget and salary, I always wanted everything under her £500,” she says. “Anything more than that is a big expense for me, especially if you can get two of her pieces for under £500 and get the full look.”
The label, which sells directly to consumers through its website and Moda Operandi, expands its range each season while experimenting with smaller editions of new productions (“I used to work for Zara, so I don’t want to overproduce ”). A water-resistant gabardine with a detachable hood and matching trousers His Mac will go on sale in early October, both priced under £500 for his magic.
Some may know Natalia Georgala as a Greek fashion influencer, but it’s hard to glean that from her fashion brand. She launched her Woera in her 2019 understated. Her online fashion wanted to keep her persona away from the label that quickly became known for her amazing shirts.
“We use only natural fibres, no polyester, a lot of 100% organic cotton, and we work with factories in Italy, Belgium and Switzerland,” says Georgala. “Everything is made in Athens because we want to keep production local.”
More recently, menswear staples such as waistcoats, tailored trousers and robe coats have been added to the line-up. Prices start around £200 for poplin shirts and up to £670 for coats. Customers can purchase directly from the website or through Neiman Marcus, Harvey Nichols and Bloomingdale’s.
Riley Uggla and Olivia Dowie founded Riley Studio in 2018 to show that “contemporary design and sustainability can be synonymous.” Made from recycled and waste materials, his seasonless and gender-neutral clothing proposition began as loungewear but has now evolved into a wardrobe staple.
“We’ve moved away from sweats to recycled knitwear and organic cotton pocket trousers that can be buttoned at the ankle for a tapered or wide-fit look,” says Dowie. “They are now our bestseller” (£195, riley.studio). If you don’t mind the problems associated with offshoring mass production, consider Gap or Uniqlo. All manufactured in Europe or the UK.
The genderless aspect that also applies to the children’s clothing range, Little Riley, was born out of a desire to control production. “We didn’t want to overproduce. It’s definitely a challenge in terms of getting the design and fit right, eliminating certain products. We’re not going to produce dresses or skirts,” says Dowie.
Working with technology innovators is key. Last winter’s standout was Riley’s first foray into outerwear. Puffer his jacket made of recycled his nylon dyed using onion skins and rice husks and treated with a fluorocarbon-free water repellent (£495, riley.studio). What’s next? It is a product that utilizes the waste skin of bananas.
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